About Malaysia

At any time of the day, there’s always something happening around Malaysia. Places to explore, food to feast on, shopping to indulge in, or festivals to celebrate – it’s a non-stop adventure for everyone.

To know Malaysia is to love Malaysia – a bubbling, bustling melting-pot of races and religions where Malays, Indians, Chinese and many other ethnic groups live together in peace and harmony. Our multiculturalism has made Malaysia a gastronomical paradise and home to hundreds of colourful festivals. It’s no wonder that we love celebrating and socialising. As a people, Malaysians are very relaxed, warm and friendly.

Geographically, Malaysia is almost as diverse as its culture. 11 states and 2 federal territories (Kuala Lumpur and Putrajaya) form Peninsular Malaysia which is separated by the South China Sea from East Malaysia which includes the 2 states (Sabah and Sarawak on the island of Borneo) and a third federal territory, the island of Labuan.

One of Malaysia’s key attractions is its extreme contrasts which further add to this theme of ‘diversity’. Towering skyscrapers look down upon wooden houses built on stilts while five-star hotels sit just metres away from ancient reefs.
Rugged mountains reach dramatically for the sky while their rainforest-clad slopes sweep down to floodplains teeming with forest life. Cool highland hideaways roll down to warm, sandy beaches and rich, humid mangroves.

Kuala Lumpur, where the MATRADE Exhibition and Convention Centre is located, is a busy city with skyscrapers, six-lane highways, colonial architecture and lots of greenery.  Home to the Petronas Twin Towers, it is a shopping paradise with some of Southeast Asia’s largest shopping malls, housing the world’s top brands, and street markets where you can get one-of-a-kind items.

Sure, there is a lot of traffic, but turn a corner and the city bursts to exotic life with mosques and temples side-by-side with street markets and towering highrises. Plus, if you need more reason to love KL there is the food – with thousands of restaurants serving every imaginable type of food to suit every budget.